The Team

Plus 94 Research employs a multidisciplinary team of highly qualified experts with sufficient and relevant experience in handling complex research projects. We have dedicated and hands-on team players, who apply themselves as part of our clients' broader teams. Our members are easily accessible, reliable and available to clients, ensuring the smooth running and execution of projects.

Our team of over 50 full time researchers with post-graduate qualifications in fields such as demography, statistics, psychology, marketing and sociology, among others, are highly sought after professionals with exceptional expertise in applying scientific principles to market research design and analysis.

With over 150 full time interviewers and an additional national field-force network of over 3000 trained interviewers on call, our teams have the ability to turn projects around promptly. Our fieldwork infrastructure and research footprint is widely spread across the entire African continent and beyond.

Our fully operational CATI (Computer Aided Telephonic Interviewing) department has over 70 stations, each of which offers a recording facility for each and every interview conducted. Plans are under way to continuously increase this capacity which currently yields in excess of 120 000 interviews per annum. Added to this is our CAPI (Computer Aided Personal Interviewing) which contributes at least 15% of all interviews done by the company.

The business runs a specialised Data Processing department which has fully fledged management support staff structures. The Information Technology division is an independent function within the company reporting directly to senior management.